Violence and Freedom- Exploring the Use of Violence to...

The role of violence in the liberation of peoples from systems of domination is necessarily entwined to the concept of freedom. Herbert Marcuse and Frantz Fanon argue that violence, in various forms, is the only reasonable rebuttal to the abhorrent system of subjugation, whether it is in shape of something as transparent as apartheid to thinly veiled laws that take away the rights of humans under the capitalist system. To even understand the relationship between freedom and violence it has to be established what it is even meant by the phrase â€Å"violence† while simultaneously attempting to understand what means are necessary to achieve this end. Furthermore, what does it mean to be â€Å"violent† and is it always acceptable to use violence as†¦show more content†¦Violence and freedom are inexorably linked because of this conflict between two groups wherein freedom is withheld utilizing violence as a means to uphold the status quo; it should be obvious the n that violence is the only retort to the use of force to deny freedom. The very act of denying freedom to those that seek it is a violent act therefore, according to Marcuse, violence against the oppressors is justifiable because it is merely â€Å"counterviolence† (â€Å"Ethics and Revolution† 137). Here, Marcuse also examines the historical role of violence in bringing about dramatic change, positing that there are numerous historical â€Å"situations in which violence becomes the necessary and essential element to progress† (â€Å"Ethics and Revolution† 137). It can be seen, historically speaking, that the liberation of peoples does not come without a violent struggle between two or more groups. Marcuse’s stance is almost solely based on the examination of historical revolutions, providing himself and his readers with ample evidence that emancipation only occurs violently. This is not to say that change can only happen with the utilization of bloodshed but that revolutionary change can only occur in such a manor. Radical change requires the reconstruction of an existing system therefore implying that destruction, a necessarily violentShow MoreRelatedNstp Handouts13038 Words   |  53 Pagescontinually re-chosen as a person matures. As a person grows, he/she is continually choosing values and fashioning his/her hierarchy of values. Looking at the problems being faced by every Filipino at this point, one can surmise that oppression, violence, greed, exploitation, environmental degradation and corruption are by-products of a decrepit and twisted value system. As Filipinos, we should realize that if we want to see a better Philippines, we should break this culture of corruption and oppressionRead MoreHow Fa Has the Use of English Language Enriched or Disrupted Life and Culture in Mauritius15928 Words   |  64 Pageslost a valued friend, and was likely dealing with this conflict herself. At the start of the poem, she uses the word â€Å"Immortality,† which would likely imply that there is an afterlife, and the spirit of her friend is living on there. However, the fifth stanza of the poem describes a house buried in the ground, one that is certainly inaccessible to anyone trying to enter. In the next stanza, she uses â€Å"Eternity† instead of â€Å"Immortality.† Combined with the buried house, this word choice has a very differentRead MoreRastafarian79520 Words   |  319 Pagesblack consciousness that has been part of the Jamaican experience for years. The truth is that there has always been a committed Jamaican counter- culture that celebrates and sees redemption in Africa and rejects the European values that have oppressed a society. But prior to the advent of popular culture and especially the music recording business in the late twentieth century, its apparatus of cultural formation was controlled fully by the elite who, to a large extent, ran the educational Read MoreOrganisational Theory230255 Words   |  922 Pagesfor getting to grips with the field of organization theory. Dr Martin Brigham, Lancaster University, UK McAuley et al. provide a highly readable account of ideas, perspectives and practices of organization. By thoroughly explaining, analyzing and exploring organization theory the book increases the understanding of a field that in recent years has become ever more fragmented. Organization theory is central to managing, organizing and reflecting on both formal and informal structures, and in this respect

Annotated Bibliography On Online Pharmacy - 988 Words

Topic: Online Pharmacy Aim: This report offers a comparative analysis of the domain naming and registration systems to assist a client for choosing URL (Uniform Resource Locator) of an online pharmacy in Australia. Global trends and international perspectives of domain name registration systems has been considered in this project and the dynamics in the respective domain name systems. The research project explores the benefits and difficulties of the restrictive domain name registration system and the addressing issues of several URLs comparing with other websites. It also examines recent rules which allows for the sale of domain name licence in Australia. The main purpose of the website to sell medicine and medical products through†¦show more content†¦We ensure the trust between sellers and buyers. Initially, www.onlinemedshop.com has been selected to the particular client. The main reasons for picking this domain name are - It is short and easy to memorize. Sometimes people struggle to recall a long domain, even it consists with simple words. Also, it is hard to reminiscence a short URL with difficult words. The URL naming terms is related with the website. As it is an online shop, so online is very common term to everyone, whereas med depicts medicine. The URL is unique one, it has been checked by whois lookup. So, there is no copyright infringement. The simple and common terms are available in every search engine. If people type the keyword such as online pharmacy or med or shop in Google it will easily show up the website in the retrieved web list. It is also easy to type. Sometimes people do mistake to type a simple long domain name or a hard one. So, there is less possibility of making mistake when the terms are comfortable to all kind of customers. The terms sound good and it gives impression to the readers that they can get all details of medicines and buy their drugs through the website. There is no hyphen and numbers which causes the domain name verbally hard. However, there about twenty domain names are recommended in the Naming section which can guide the client to choose the best possible URL for their online pharmacy. All names are

American Beauty1 Essay Example For Students

American Beauty1 Essay The beauty that addresses itself to the eyes is only the spell of the moment; the eye of the body is not always that of the soul. George Sand hit the nail right on the head when he said this in 1872. Appearance versus reality has been a central theme in many American creative works including the film American Beauty. American Beauty is a film that delves into your typical, middle-class suburban American home and slowly uncovers all of the abnormalities that lie within. The family is portrayed as normal but as the films tag line suggests look closer then it is possible to fully understand the implications that takes place in this seemingly happy home. The film is masterfully directed by the famous theater director Sam Mendes and encompasses a great number of cinematic techniques that appear fresh and exciting. Critics have mentioned many of these techniques. However, they failed to notice the clever use of color used throughout the filmespecially the color red. Sam Mendes effectively uses the color red; as a central motif to accentuate mood and theme, to contrast families, and to reveal characters personalities and feelings. In American culture red is a color of various meanings and images. The color red is the essence of life; it is the color of blood. It can insinuate energy, vitality, passion, anger, power, excitement, and sacrifice. It is a grounding color. Red can stand for warmth, danger, love, sex, death, rage, lust, and beauty. Red is the color used for the womens clothing, the cars, the doors and also it is the color of Lesters blood splattered across the white table at the end of the movie. Red is the central motif of the film. Sam Mendes incorporated many of these meaning of red within the film American Beauty, Not only did Sam Mendes implant a motif of red, he also incorporated a motif of the red rose. Roses in American culture are the ultimate symbol of love, life and death. Flowers are a large part of the American culture. They have come to symboli ze compassion, caring and love. The beauty of roses are superceded with danger, for they have thorns that can prick. Roses epitomize beauty; perhaps that is why they chose the title American Beauty. The title American Beauty is a hodgepodge of symbolism; it encompasses a variety of meanings. For the viewer it can stand for the American beauty rose a rare and antique climbing rose much like the roses in the Burnham garden. It can also represent the American ideal of a woman such as Angela, the ideal American beauty with her long flowing blonde hair, her porcelain complexion and her ruby red lips and bright blue eyes. Another adaptation of the title is the beauty of a perfect American home much like the Burnhams home appears to be. But all have flaws, the rose has thorns to prick, Angela has her fear of being ordinary and the Burnhams home, well it too is cursed with the reality that they are a dysfunctional family. Red roses become not only a motif in the film; they come to represent symbols. They are prevalent in almost every scene. They are in the garden; almost every room in the house has a bouquet of brightly colored roses in a vase. They are the centerpieces to the dining room table. This table becomes a motif in the film as well, the family has its nightly dinner ritual and over the course of the movie we see a delineation of the family at this table. Rose petals are the symbol of sex as well, they are seen surrounding Angela for Lester, they burst out of her blouse, they pop out of his mouth after he fantasizes of kissing her and they fall from the ceiling onto his face when he pictures her above his bed. The front door to the house becomes a motif as well, with constant references from neighbors about the house with the red door. As if the door is a gateway to the oddities lurking inside the house. Within the house Mendes restricted the colors to a monochromatic blue-gray scheme to emph asize the isolation between the Burnhams. Lester escapes from this cold and lonely house by creating a domain for himself, it is framed in golden browns, and this separates him even further from the blue-gray existence he had been living.To carry further the theme that the Burnhams happy home is just a front for what lies deep inside. Sam Mendes juxtaposes the Burnhams house with the neighbors homes. The bright, almost artificial colors of Burnhams house are quite a contrast against the Fitts which is very bland and regimented; inside it is almost Amish looking. It is completely void of plant life and aethstetics typically associated with homes. They have limited furniture and dcor, and the furniture that is present is plain, straight lined dark and wooden. The lighting is dim and the prevalent color throughout the home is white or cream. The Fritts family is one of distances. Mendes makes a point by surrounding them in bland, melancholy colors and spacing them at length from one an other. The family is clad in black and white throughout most of the film to externalize the loneliness and isolation between themselves and society. The other neighbors present appear at first to be the most abnormal of the bunch. They are Jim and Jim, two very successful men living together as partners. They are always bright and cheery dressed in primary colors and portrayed as happy and full of life. The irony is that they are most normal characters in the entire film.Color is used not only to show juxtapositions in neighborhoods, but to bring out the characters as well. .u0478db491162020da5255cce4450fcda , .u0478db491162020da5255cce4450fcda .postImageUrl , .u0478db491162020da5255cce4450fcda .centered-text-area { min-height: 80px; position: relative; } .u0478db491162020da5255cce4450fcda , .u0478db491162020da5255cce4450fcda:hover , .u0478db491162020da5255cce4450fcda:visited , .u0478db491162020da5255cce4450fcda:active { border:0!important; } .u0478db491162020da5255cce4450fcda .clearfix:after { content: ""; display: table; clear: both; } .u0478db491162020da5255cce4450fcda { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0478db491162020da5255cce4450fcda:active , .u0478db491162020da5255cce4450fcda:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0478db491162020da5255cce4450fcda .centered-text-area { width: 100%; position: relative ; } .u0478db491162020da5255cce4450fcda .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0478db491162020da5255cce4450fcda .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0478db491162020da5255cce4450fcda .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0478db491162020da5255cce4450fcda:hover .ctaButton { background-color: #34495E!important; } .u0478db491162020da5255cce4450fcda .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0478db491162020da5255cce4450fcda .u0478db491162020da5255cce4450fcda-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0478db491162020da5255cce4450fcda:after { content: ""; display: block; clear: both; } READ: Crazy Eddie EssaySam Mendes captures the essence of each character with color. At first we see Lester in cool desaturated colors to suggest a lack of energy and a drained life. As the film continues and Lester goes through a rebirth we see him develop a brighter outlook on life and the color of his garments go through a rebirth as well, at first he turns to yellow, then green and eventually he adopts red. He wears a red tank top, acquires a red car and pursues a job wearing a red and white uniform. Mendes uses this color transformation to show that Lester has remembered the things he wanted. He suddenly realizes what is lacking in his life and red clothing gives him a sens e of power and control over his life. What started this change was when he first saw Angela. She represents the ultimate sign of American beauty; she is adorned with red throughout the movie. She emanates sex and passion. Throughout the film she wears fire engine red lipstick, she wears brightly colored clothing and she is seen to Lester as surrounded by red rose petals, he has visions of her soaking in a bath tub of rose petals. Red is the dominant color of nail polish and lipstick for all the central females in the film including Caroline. Caroline Burnham goes through a transformation as well she outwardly appears isolated and controlling but underneath she yearns for passion and power. Mendes ingeniously shows this in the beginning of the film when Caroline undresses to clean a house and underneath her drab yellow suit is a crimson red camisole. While she cleans the dark and shadowy house she is backlit with brightly colored walls. She has a private breakdown and covers her sobb ing face with those powerful, sexy red nails to mask her uncharacteristic behavior. Carolyn attempts to fill her loneliness up with having the right things. The right car, the right house and even the right garden, but she doesnt see the big picture. She does transform, much like Lester into a more secure and grounded person. This is most apparent in the last sequence of the film when she is wearing a very sexy red velvet dress. She has become assertive and is ready to finally connect with Lester, even though she is too late. Early on it becomes obvious that she is obsessed with her image of success, and this is why she envies Buddy Kane so fervently. Buddy Kane the king of real estate is her competitor and the ideal figure of success, he has a bright red sign mounted in the yards of his homes to advertise himself. The sign represents his power and hints at his sexual appeal to Caroline. Jane and Ricky are important too, they are the more grounded of the characters, they are both pr esented in neutral colors throughout most of the film. They represent balance and neutrality in the movie. Rickys parents are not so neutral; they are dressed in pale, washed out colors to show their lack of vitality. Especially Mrs. Fritts, she plays a minor role in the movie and that is precisely the point Sam Mendes makes. She is seen as a minor role in the family. She is usually wearing a long white nightgown and appears almost as a ghost in the picture, t her family, she barely exists. American Beauty is a fantastic film that encourages viewers to look closer.Sam Mendes directed a film about American Beauty and foolish things that Americans do to keep up with appearances. He is urging us to find beauty in our lives, and to forget about having the perfect garden and home. He effectively uses the color red; as a central motif to accentuate mood and theme, to contrast families, and to reveal characters personalities and feelings. Mere colour, unspoiled by meaning, and unallied with definite form, can speak to the soul in a thousand different ways.Oscar WildeBibliography:Not needed

Task Sheet 2 Essay Example

Task Sheet 2 Essay Market research is used by businesses to find out the needs their customers have and the way they can improve their service or product so that it suits the needs of the customers. There are many ways to do this firstly there is something called primary research that is when the company it self sends out people to ask the general public questions to see how their service can be improved and what changes need to be made in what area. This is done in a number of ways such as the form of a questionnaire a one on one session. How ever before the company can actually go out and get first hand information the company decides what kind of questions they are going to ask if it is a questionnaire for example. They call this a sample this means it has a specific area that the company wants to target and that is the way the questionnaire will be formatted according to the sample in mind. There is also another way of market research this type is called secondary research this is a more simple and easier way to get information it is also cheaper as in secondary research companies take research already done by others and use that data to help them improve services based on the information they get from third parties this is also a cheaper way to research than primary research. We will write a custom essay sample on Task Sheet 2 specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Task Sheet 2 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Task Sheet 2 specifically for you FOR ONLY $16.38 $13.9/page Hire Writer There is an extensive range of ways to obtain the information Errol wants. There are two methods which can be used in market research; primary and secondary research. Both methods involve many different ways of gathering information each meeting a different objective of market research for example the internet might find out about competition while surveys might find out about customers. Primary Research Primary research is defined as the research where information is collected first hand or directly. It is also known as field research as it normally involves going out in the field and finding information. Primary Research Before Errol Anderson Motors or any other company decides to carry out primary research they need to decide on the type of sample and the sample size of the population they will be taking to research. They need to find a sample size as investigating within the whole population would take too long and cost too much especially to Errol who doesnt have that kind of large capital at his dispense. The two types of sampling used in business are random and quota sampling. To randomly select a sample Errol will need to obtain a list of the local population and pick out for example every 100th name and interview the chosen names. This costs money and takes time and Errol has neither this is why he should go with Quota sampling which is cheaper and easier to complete. To do quota sampling Errol will have to pick a criteria i.e. age 18-40 and interview both genders equally as many times as he wants to. An example is picking an age of 20-40 and interviewing 200 males and 200 females fitting the criteria. This can be more useful than random sampling as Errol will get to pick the particular criteria he wants to investigate which would be car owners. Surveys; Surveys are normally found in a questionnaire form. They are lists of questions designed to find out thoughts of potential customers. As technology increases so does the amount of ways questionnaires can be created and dispersed. They can be handed out on the street or by post even over the phone. Questionnaires along with other primary research methods use two types of questions which are: * Closed questions which feature pre set options and allow people to tick or circle options they want. Points for this include the fact more people are willing to answer these questions as they are short and they are easy and there quick to interpret which is a big plus for Errol. However people might not agree with any of the options available and people cant give opinions. * Open questions which feature questions which people answer in their own words giving their own opinion. This is good as Errol will be able to find out about peoples feelings as they express opinions but every answer is different meaning it will take much longer to put in graphs and interpret. Errol will need to analyse the data he collects and put them on tables and create graphs where he can then find out what he set out to find. Surveys can be most useful when finding out about collecting information about potential customers as you will be able to receive personal feedback from them. Interviews; Interviews can be used differently to surveys as they can find out what the customers felt about the product and in Errols case the service. They will feature prepared and mostly open questions to get the interviewees full opinion. Focus Groups; Focus groups are like interviews but feature groups instead of interviewing individuals. This will help Errol receive feedback about his service. Consumer panels; Consumer panels are used over a time period where consumers give their view of a product over time. Like focus groups it helps receive a feedback about the good or service. Observation; This is where customers are observed to see what promotions attract them this can help Errol see how people react to his adverts as well as what products they like. Product sampling; this is where customers get a sample of the product or service and have to feed back on it. This helps businesses see customers wants and needs. Secondary Research Techniques There are 2 types of secondary research; Internal; meaning secondary resources available to Errol only and External; meaning secondary sources publicly available for people to look at. The internet: puts information on every item or service available. Research can be conducted with minimal costs and enough information can be acquired easily. Information from all around the world is included on the web; therefore this method is very informative and effective if you know what you are looking for. Articles: Special reports in newspapers such as the Financial Times. (A newspaper more to do with businesses-stock market-trade) Businesses could gain information about competition and different trends by looking at these kinds of sources. With the information they collect, businesses adjust/develop products and services to meet the high standards of customers. *I am now going to explain the benefits and drawbacks of what method I think Errol should use if he wishes to go ahead with secondary research, (internet.) Internet If Errol is considering using secondary research I would advise him to use the internet. He can easily find out about his potential customers needs and want and he can observe the competition round him. Using the internet is time consuming but it hardly costs and that is a benefit for Errol. The overall benefits of the Internet are; always free and there to use, no restrictions on when you can and cannot use it. It is also cost-effective and generally easy to use. The overall drawbacks of the internet are; some information on there can be out of date therefore no use to you and wasted your time. There is also a wide range of information on the web and it is not very specific, it would take you a long time to find out what you particularly want. (Competition within your local area-Harrow) Questionnaires: Advantages: Using questionnaires will give Errol many advantages. Errol can decide what questions he would like to ask the participants and therefore he can include these questions in it. This is an advantage as he can ask questions which are directly related to the type of business he is going to start. This will be more beneficial for Errol as he can think of questions which will help him with his research rather than, if he never chose what questions to ask the questionnaire might not be helpful for him as the questions wont be related to anything to do with his business. Using questionnaires will also help Errol with using the market research to aid him in starting his business. It will be easier for Errol to analyse the answers and the type of response he gets from the questionnaires. Questionnaires are one of the easiest types of surveys to analyse; especially if you use closed questions as this limits the type of answer the participant gives you. This brings me on to my next point which is that Errol doesnt have to choose different questions to ask each individual; everyone is asked the same question so Errol wont have to think of different question for each questionnaire he makes. Lastly, another advantage for Errol with using questionnaires is that if the participant is used to face to face or over the phone, the two way communication help to make sure the respondent understands the questions fully. Disadvantages: However, as well as advantages there are also the same amount of disadvantages with using questionnaires. Firstly, the questions that Errol decides to include, may be brief and impersonal and may not be related to the purpose of making questionnaires (market research). Therefore, Errol will have to think carefully to ask the correct type of questions, otherwise he will be at a financial lost as he will have wasted money on producing questionnaires which are in no way related to his objective of finding out about his market and competition. Secondly, Errol may not get back a full 100% response as there is a low return rate for postal and newspaper questionnaires. There are 2 possible reasons as to why this is. Firstly the participant may not bother at all to fill out the questionnaire or might not even look at it thinking it is junk mail and put it in the bin. Secondly, the participants may fill out the questionnaire; however they may forget to post it back to Errol. A third disadvantage of using questionnaires is the fact that it is quite time consuming as well as expensive. Errol needs to be sure he has asked the most appropriate and on targeted questions in the questionnaire so at the end of the day all the money and time used, pays of and was not simply just a waste of time. Lastly, Errol should choose exactly which type of questions he will include in his questionnaires. He needs to decide whether theyre going to be open questions, closed questions or perhaps a mixture of both. Moreover, the last possible disadvantage of using questionnaires comes in if Errol decides to use closed questions. Errol will be at a disadvantage at this point because closed questions do not really allow or give people the opportunity to express their own opinions. Therefore this may not be helpful for Errol when he has to look back through the questionnaires for feedback. Interviewing: Advantages There are fairly lot advantages of interviewing. The first advantage is that the interviewer can help the interviewee, (in this case Errol can help the participant), to understand the questions and also gives Errol the chance of explaining the questions in depth, also uncovering the purpose, giving the participant the chance to answer the questions to the best of their ability. Views and opinions can also be easily expressed through interviews; whether theyre open or either closed questions. Therefore Errol can get more positive and informative feed back form the participants to help him with his market research. The last advantage of using interviews is that the responses Errol will get more detailed responses which will, again, help him with his market research. Disadvantages: The disadvantages of interviews are that interviews are costly and furthermore extremely time consuming, as Errol will have to go to each individual participant and interview them and it will take time to interview each participant and there is no idea of how long itll take. Secondly, interviews are very difficult to analyse as Errol will get different responses from each participant. Also, not to mention, that this will take up a lot of Errols time; therefore this factor will also make it time consuming. Lastly Errol may not be given an honest opinion or answers to his questionnaire. This is because the participant may be intimidated by the fact that the person (Errol) is right in front of them and therefore may not their honest thoughts and answers. Focus Groups: Advantages: Focus groups have far less advantages than interviewing as well as questionnaires. The first advantage of using focus groups as part of market research is that they are a relatively cheap way of gaining the views of customers. This way Errol will not have to spend too much money for doing his market research as this is not as costly as the other methods and he will also be able to get a moderate detailed and amount of response. The second advantage of using focus groups is that customers are more likely to respond to this than a postal questionnaire. This will be beneficial for Errol as he will be guaranteed a response from the participants which will help him with his market research. Disadvantages: However, there are more disadvantages than advantages for using focus groups. The first disadvantage of using focus groups is customers/participants may have their opinions changed by other members of the group as they can be influenced by other group members. This will not be good for Errols market research as he will not be getting a definitive or honest opinion from many customers/participants; so he will not know if their opinions are their own or what the majority think. Also, it may be difficult for Errol to find people who are prepared to give up time for a focus group session. This may take time for Errol to find a group of people. Lastly, the opinions and response that Errol gets will only be a small number of customers and may not reflect and represent the views of the majority of customers, and therefore it may be a bit of a gamble. Observation: Advantages: There are only two possible advantages for using observation as part of Errols market research. The first benefit for Errol is that a larger number of people can be analysed as Errol can observe as many people he wishes. And secondly, observation is an extremely cheap method of market research. It will not cost Errol far as much as it will to use other methods of market research. Disadvantages: There is only one main disadvantage of using observation which is, it only gives customer reactions and not the reasons for those reactions. Therefore Errol may be at a loss and may be confused or puzzled as to why the customers have made a specific decision as he will not know the reason. Secondary Methods: Advantages of Secondary Research: The advantages of using secondary methods of research are, firstly, it is often Obtained without cost so it is cheaper than primary research. This will be very beneficial towards Errol as itll mean he will be saving money which he can then spend on other factors to help him in starting up his business. The second advantage of using secondary methods is that it is usually instantly available. This means that Errol will not have to spend too much time in obtaining and collecting the information and can get straight on to analysing the information and responses. Errol has to take in account many issues when choosing which market research technique is best suited to him and his needs. The market research technique most useful to Errol could be Surveys. Surveys are probably the most useful to Errol as they will allow him to answer all his questions on market research as other techniques might only result in him finding out about one sector of market research for example product sampling could look at the service for sale but couldnt establish anything about the state of the market or competition Errol will face. When designing his survey he can make sure he asks questions which will get the information Errol is looking for. This might not always work as people would give opinions not facts. The internet would be useful for finding facts as would most secondary research methods. Socially Errol will have to worry about designing the questionnaire to make sure it doesnt offend any body and when handing out face to face surveys Errol might not get true opinions as the people might become nervous and tell Errol what he wants to hear not what they feel. A way around this problem is to ask people to post the surveys back so they are anonymous however this will take away one major advantage of surveys which is the fact if someone doesnt understand a question they could be helped. Another problem derived from this is there is a low postal return rate for surveys as people are not gaining anything by posting surveys back. Errol could give gifts to people who return them but as he doesnt have much money he wouldnt be able to afford that; he could offer a raffle where every one who sends the survey back is entered this is a cheaper way to boost replies. Financially handing out surveys will cost Errol a lot and it will take up a lot of time to analyse. This is the biggest drawbacks of surveys as there are very few things that can be done to minimize costs and save time. Some things that can help include using ICT to process the information shortening the time taken and to cut costs Errol could send his questioners through e-mail and hand them out on the street instead of using the phone or newspaper as these cost more money. Surveys are also normally brief and impersonal but the way around this would be to add more open questions however this would then put people of completing the survey. Errol could improve his survey by using a variation of closed and open questions to get developed opinions from the open questions while still keeping peoples attention and making it easier to analyse from closed questions. To conclude Errol has many types of marketing research available to him giving him a lot of information which will greatly help him and his business. To maximize its use Errol should use both primary and secondary research techniques improving the techniques to tailor his needs and limitations. Surveys would help answer his questions but will cost him money and will take up time while internet might not be able to answer his specific questions but will not take up as much money and time. If Errol uses both techniques he can get a range of information allowing him to achieve his market research objectives relatively quickly while not using up a lot of money.